May 2003
Volume 45 Number 5
 

Creative Marketing: WQA Exhibitors Beat Odds in Las Vegas
by David H. Martin   Pages: 

After last year’s disappointing attendance in New Orleans (down 19 percent from 2001), many water treatment exhibitors felt returning to the WQA trade show in 2003 was a real gamble. Then, as the Las Vegas event approached in March, odds seemed even worse as the nation prepared for war. Would the pre-war publicity scare away even pre-registered dealers? Well, no, actually. Dealers defied the odds and came out West in greater numbers than last year’s journey south—a 24 percent increase to be exact...


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