Creative Marketing: WQA Exhibitors Beat Odds in Las Vegas
After last year’s disappointing attendance in New Orleans (down 19 percent from 2001), many water treatment exhibitors felt returning to the WQA trade show in 2003 was a real gamble. Then, as the Las Vegas event approached in March, odds seemed even worse as the nation prepared for war. Would the pre-war publicity scare away even pre-registered dealers? Well, no, actually. Dealers defied the odds and came out West in greater numbers than last year’s journey south—a 24 percent increase to be exact...
by David H. Martin
Click here to view additional information: 0503marketing.pdf
To view in PDF format, you will need the FREE Adobe Acrobat Reader.