Creative Marketin—Filtered Water `All Through the Home` at K/BIS
One could say that “Filtered Water, Looking Good All Through Today’s Upscale Home” was an overflowing theme at the 2003 Kitchen and Bath Industry Show (K/BIS), held April 11-13 in the shadow of Orlando, Fla.’s Disney World. Indeed, chilled processed water on tap is no longer a fantasy in the bathroom, wet bar and even inside (if not through the door) of many refrigerators.
by David H. Martin
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