April 2004
Volume 46 Number 4
 

Thriving on Competition: How One Dealership Beat the Odds and Restacked Them in its Favor
by Don Line   Pages: 

In 1959, Lou Petty started the business that has evolved into Aqua Systems after a salesman came to his door and sold him a water softener. Forty-five years later, the company he founded not only survives, but thrives at a $14-million annual sales level in the extremely competitive central Indiana market that’s full of big-box retailers, and has a couple of very strong national brand dealers...


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