July 2004
Volume 46 Number 7
 

Creative Marketing: Why the Knock at the Door is Opportunity
by David H. Martin   Pages: 

If ever a lead generation technique wore out its welcome, it’s door knocking. Once a staple of virtually every water treatment dealership, “knocking on doors” fell out of favor gradually as more and more families became dual wage-earner units, leaving nobody home during the week...


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