July 2004
Volume 46 Number 7

Seller Beware: The Noose Tightens Around Mass Telemarketing
by Michael Sennett   Pages: 

The recent decision of the U.S. Court of Appeals to uphold the constitutionality of the National Do-Not-Call Registry has left water equipment dealers and others who rely heavily upon direct-to-consumer telemarketing searching for answers. No doubt the federal legislation and its state law counterparts have taken the wind out of the sails of the telemarketing industry, and the laws have hit the marketing efforts of water equipment dealers (which are largely small- to medium-sized businesses) particularly hard...

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