September 2004
Volume 46 Number 9
 

Things to Consider When Marketing a Better Mousetrap in Emerging Countries
by D. Duane Dunk   Pages: 

If only it were as simple as merely pondering the great unmet needs for safe drinking water abroad, offering a comparatively low-priced system, and shipping it to be met with open arms and wallets. Even the real world has its share of myths, however, especially when the subject is the emerging markets for drinking water...


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