Things to Consider When Marketing a Better Mousetrap in Emerging Countries
If only it were as simple as merely pondering the great unmet needs for safe drinking water abroad, offering a comparatively low-priced system, and shipping it to be met with open arms and wallets. Even the real world has its share of myths, however, especially when the subject is the emerging markets for drinking water...
by D. Duane Dunk
Click here to view additional information: 0904 Mousetrap.pdf
To view in PDF format, you will need the FREE Adobe Acrobat Reader.