October 2004
Volume 46 Number 10
 

The Joy of Giving: For Euphoria Water Company, the competitive edge is charity
by Karen R. Smith   Pages: 

In 1982, Paul Newman launched Newman’s Own Oil and Vinegar Salad Dressing. The move surprised customers and industry experts alike with the famous proprietor’s promise to donate all profits and royalties after taxes for educational and charitable purposes...


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