October 2004
Volume 46 Number 10
 

Bottled Water: #2 -- Commercial Beverage in the U.S. -- Fast growing segment becomes second only to soft drinks
by John Rodwan   Pages: 

Bottled water now ranks as the second largest commercial beverage category in the United States on a volume basis. It has surpassed such venerable beverages as beer, coffee and milk to become one of America’s favorite drinks and it did so very quickly, according to Beverage Marketing Corporation, a leading research, consulting and financial services firm dedicated to the global beverage industry...


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