January 2005
Volume 47 Number 1

Creative Marketing: Addendum and Then Some
by Peter Hercky and Michael Pasqua   Pages: 

Knowing how your customer buys your products is just as important as knowing who and where they are. Every Purchase Decision-Making Process (PDMP) consists of seven distinctly separate steps. Whether you market water softening systems or Caribbean cruises, the PDMP takes the same path...

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