May 2005
Volume 47 Number 5

Creative Marketing: Sober Advice -- Be TIPSSI for Success
by George A. Rollins   Pages: 

Seeking an easy-to-remember mnemonic device when training our dealer network personnel, I put together the following based on my 20 years in the industry on both the retail and wholesale sides of the business. It’s a good guideline and covers the fundamental basics of good water treatment philosophy...

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