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Current IssueOctober 21, 2014
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July 2004: Volume 46, Number 7

Why the Knock at the Door is Opportunity
by David H. Martin

If ever a lead generation technique wore out its welcome, it’s door knocking. Once a staple of virtually every water treatment dealership, “knocking on doors” fell out of favor gradually as more and more families became dual wage-earner units, leaving nobody home during the week...

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