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Current IssueSeptember 03, 2014
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September 2004: Volume 46, Number 9

Getting Face-to-Face with Customers
by David H. Martin

Consumers are increasingly frustrated with media marketing. Many are tired of booting up their computers each morning only to find a slew of irrelevant emails. Exhausted by the constant stream of impersonal direct mail offers, they’re irritated by intrusive phone solicitations...

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