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Current IssueJuly 24, 2014
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January 2005: Volume 47, Number 1

Addendum and Then Some
by Peter Hercky and Michael Pasqua

Knowing how your customer buys your products is just as important as knowing who and where they are. Every Purchase Decision-Making Process (PDMP) consists of seven distinctly separate steps. Whether you market water softening systems or Caribbean cruises, the PDMP takes the same path...

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