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Current IssueNovember 26, 2014
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June 2005: Volume 47, Number 6

Creative Marketing: Using Water Testing to Convert Prospects into Leads and Leads into Customers
by  Marianne Metzger

It’s your marketing efforts that bring a prospect to your company, be it the Yellow Pages or newspaper advertising, trade shows or direct mail (or all four and more!). However, the prospect must be converted into a lead. You can accomplish that in three easy steps...

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