WC&P International
 
Home  |  Archive  |  Links  |  Media Kit  |  About WCP  |  Contact WCP  |  Glossary  |  Videos

SUBSCRIBE  |  BUYER'S GUIDE  |  CALENDAR  |  PRODUCT TRADE SHOW  |  HISTORY PROJECT  |  CLASSIFIEDS

Current IssueApril 18, 2014
Registered users login here to see extended content.
 
July 2005: Volume 47, Number 7

Direct Mail
by Peter Hercky & Michael Pasqua

There are three key elements of a successful direct mail program: the right list, the right creative package and the right offer. These factors are interdependent and if any one of them is faulty, the campaigns effectiveness will be compromised...

Click here to view additional information: 0705 creative marketing.pdf

To view in PDF format, you will need the FREE Adobe Acrobat Reader.