February 2006: Volume 48, Number 2
Sales of soda plummets in schools, water sales up
Schools: soda sales plummet, water sales up The American Beverage Association is reporting that sales of traditional sugared carbonated drinks in high schools fell nearly 25 percent from 2002 to 2004. Sales of diet soft drinks increased about 21.7 percent, water increased 22.8 percent, sports drinks were up 69.5 percent and 100-percent juices increased 15.4 percent during the same time period. The study, conducted by Richard Forshee at the University of Maryland, showed that while sales of soft drinks had decreased, eliminating full-calorie carbonated soda sales in schools would have little or no impact on the prevalence of overweight adolescents.