March 2009
Volume 51 Number 3
 
Cover
WQA Gold Seal's Golden Anniversary History
by Thomas P. Palkon  Pages: 28-30
The Water Quality Association (WQA) was established as a result of the merger of Water Conditioning Association International (WCAI) and Water Conditioning Foundation (WCF) in 1973. WQA's laboratory began testing industry products in 1959 and certifying those products with WQA's Gold Seal Mark in 1960.  read more
 
Case Study: The Sleeping Rainbow Ranch Environmental Research Station
by Greg Reyneke
Located in the Utah desert, Capitol Reef National Park is home to some 900 species of plants and more than 300 species of mammals, birds, reptiles, amphibians and fish.   read more
 
Features
Colorimetric Testing
by Marianne R. Metzger  Pages: 38-40
There are literally hundreds of testing options for the average water treatment dealer. So which one do we use and why?   read more
 
Drinking Water Treatment. Are You Getting Your Market Share?
by Andrew Zeigler  Pages: 42-44
Safe drinking water is critical to modern life. It is a prerequisite for all human activity-physical, economic and cultural.   read more
 
2009 Marketing Trends in the Water Quality Industry
by Dale Filhaber  Pages: 46-48
There is a great deal of uncertainty in today's economy. Unemployment, credit restrictions and less disposable income will surely impact water quality dealerships in 2009.  read more
 
I'm Uninsurable? What Does That Mean?
by Richard Aubrey  Pages: 50-52
What's involved in underwriting a life insurance application and what could be an obstacle to getting a policy issued?   read more
 
2009 Technical Review Committee Insights: C.F. 'Chubb' Michaud
by C.F. 'Chubb' Michaud  Pages: 56
Born and raised in the State of Maine, Chubb Michaud graduated with BS and MS Degrees in chemical engineering from the University of Maine. Moving to California in 1970 to...  read more
 
History Revealed
by Denise M. Roberts  Pages: 58-63
In our fifth and final installment of the photos displayed during WQA Aquatech USA 2008, we have another update.   read more
 
WC&P Historic Insights: The Water Softening Process
by John F. Allen  Pages: 64-66
You've seen it happen a hundred times on television: The 'bad guys,' hard, destructive and mean, have it pretty much their own way during the early part of the 'horse opera, running roughshod through the town.   read more
 
Web Exclusive
Columns
Dealer Profile: A Dealer for All Things Water
by Denise M. Roberts  Pages: 54-55 read more
 
Executive Insight: Service and Repeat Customers, Part 2: Abendroth Water Conditioning
by Donald A. Mounce  Pages: 68-72 read more
 
Water Matters: Testing POU/POE Media Filters for Arsenic Reduction
by Rick Andrew  Pages: 74-76 read more
 
On Tap: Populations at Risk from Private Water Supplies
by Kelly A. Reynolds, MSPH, Ph.D.  Pages: 78-79 read more
 
Viewpoint: WQA Aquatech USA
by Peter J. Censky, Executive Director, WQA  Pages: 10 read more