January 2011
Volume 53 Number 1
 
Cover
Features
Congratulations! You Survived the Great Recession
by Andrew Warnes  Pages: 22-26
One of the great mysteries in business are those moments when the US Federal Reserve formally announces that the American economy has officially entered into or climbed out of a recession.  read more
 
How Sharp Is Your Axe--And How Good Is Your Swing?
by Gary Coon  Pages: 28-30
If you have been in the world of selling for more than a month, you've probably been lectured on the importance of staying on top of your game.   read more
 
Softening Alternatives
by C.F. 'Chubb' Michaud, CE, CWS-VI  Pages: 32-36
The perception of soft water by commercial/industrial users goes well beyond simply preventing scale.   read more
 
Will Alternative Products Get the OK?
by WC&P Staff  Pages: 38
That was the catchy phrase the Arizona Water Quality Association used to announce an important presentation at its November 2010 luncheon meeting and annual election.   read more
 
Web Exclusive
Columns
Dealer Profile: At AquaPure Hydration, Change Is the Norm
by Denise M. Roberts  Pages: 40-42 read more
 
Water Matters: Testing of Ultrafiltration Systems
by Rick Andrew  Pages: 44-45 read more
 
On Tap: New Information on Waterborne Cryptosporidium and the Role of Biofilms
by Kelly A. Reynolds, MSPH, Ph.D.  Pages: 46-48 read more
 
Viewpoint: Welcome to 2011!
by Kurt C. Peterson, Publisher  Pages: 6 read more