January 2011 Volume 53 Number 1
Cover
Features
	Congratulations! You Survived the Great Recession by Andrew Warnes  Pages: 22-26 One of the great mysteries in business are those moments when the US Federal Reserve formally announces that the American economy has officially entered into or climbed out of a recession.  read more   How Sharp Is Your Axe--And How Good Is Your Swing? by Gary Coon  Pages: 28-30 If you have been in the world of selling for more than a month, you've probably been lectured on the importance of staying on top of your game.   read more   Softening Alternatives by C.F. 'Chubb' Michaud, CE, CWS-VI  Pages: 32-36 The perception of soft water by commercial/industrial users goes well beyond simply preventing scale.   read more   Will Alternative Products Get the OK? by WC&P Staff  Pages: 38 That was the catchy phrase the Arizona Water Quality Association used to announce an important presentation at its November 2010 luncheon meeting and annual election.   read more
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Columns
	Creative Marketing: It's a New Decade--Try Something Different by David H. Martin  Pages: 14-16 read more   Dealer Profile: At AquaPure Hydration, Change Is the Norm by Denise M. Roberts  Pages: 40-42 read more   Water Matters: Testing of Ultrafiltration Systems by Rick Andrew  Pages: 44-45 read more   On Tap: New Information on Waterborne Cryptosporidium and the Role of Biofilms by Kelly A. Reynolds, MSPH, Ph.D.  Pages: 46-48 read more   Viewpoint: Welcome to 2011! by Kurt C. Peterson, Publisher  Pages: 6 read more