February 2011
Volume 53 Number 2
 
Cover
The Water Opportunity Show(TM) Residential - Commercial - Industrial
 Pages: 26-31
Take advantage of the accessibility of hundreds of vendors displaying thousands of products and services in one location. You will be able to speak with technicians, managers, and sales representatives face-to-face.  read more
 
The Dynamics of Media Filtration
by C.F. 'Chubb' Michaud, CWS-VI  Pages: 32-37
One thing I have come to appreciate during my three plus decades as a water treatment professional is just how accomplished our industry really is. Congratulations!  read more
 
How Fast Can We Run? Ion Exchange Reaction Zones
by Matthew Wirth  Pages: 38-42
Back in 1979 on my first day of physics class, the first problem the professor proposed to the class was this thought-provoking one: "There is a constant rain outside and you need to get from here in the science building over to your next class in the civil engineering building...."  read more
 
Features
Using 21st Century Tools to Sell Water Technology
by Jim Lauria  Pages: 44-52
The water conditioning and purification industry is full of modern technology that helps water treatment professionals tackle 21st century challenges, from 'sick buildings' to managing ever-scarcer water resources.  read more
 
The Good, Bad and Ugly of Using Chlorine for Disinfecting Drinking Water
by Mo Mukiibi, Jr., Ph.D. and Noel Sherwin, Ph.D.  Pages: 54-60
In the early 1900's, waterborne diseases such as cholera and typhoid were rampant in the US, leading to several deaths.  read more
 
Why Doesn't Every US Home Have a Water Treatment System?
by Andrew Warnes  Pages: 66-74
The modern residential water treatment industry has been around for 99 years--ever since the Permutit Company was founded in Delaware in 1912.  read more
 
Similar Situation Selling: A Look Into the Art of Overcoming Objections
by Gary Coon  Pages: 76-78
If you are in residential water treatment sales, your business revolves around sink demonstrations, explanations of equipment, reasoned closes and asking for orders.  read more
 
Web Exclusive
Columns
Dealer Profile: Versatility Makes Future Techs Pure Water and Conditioning a Survivor
by Denise M. Roberts  Pages: 62-64 read more
 
Water Matters: POU/POE Treatment of Chromium in Drinking Water
by Rick Andrew  Pages: 80-82 read more
 
On Top: Water Quality and Acceptable Risk--Are We Safe Enough?
by Kelly A. Reynolds, MSPH, Ph.D.  Pages: 84-86 read more
 
Guest Viewpoint: WQA preview
by Peter J. Censky, Executive Director, WQA  Pages: 10 read more