April 2012
Volume 54 Number 4
 
Cover
How Pure is 'Pure'
by C.F. 'Chubb' Michaud, CWS-VI  Pages: 20-22
Purity, like beauty, is oft in the eye of the beholder. Simply said, purity is defined as the absence of impurity (or contaminants). Bottom line: pure water is 100-percent water with zero impurities.   read more
 
Features
How to Get Started in the Water Treatment Business, Part 2
by Gary Battenberg  Pages: 26-29
How is your venture into the water conditioning business going so far?  read more
 
Selling in a Deleveraging Economy
by Gary Coon  Pages: 30-34
As I pen this article, US government deficits are running 10 percent of GDP, and our national debt and GDP are neck and neck at about $15 trillion (USD).   read more
 
Web Exclusive
Columns
Dealer Profile: A Little Halo for a Growing Dealership
by Denise M. Roberts  Pages: 36-39 read more
 
Water Matters: Testing POU Systems for Reduction of Radioactive Iodine
by Rick Andrew  Pages: 40-43 read more
 
On Tap: Waterborne Pathogens: Emerging Issues in Monitoring Treatment and Control, Part 2
by Kelly A. Reynolds, MSPH, Ph.D.  Pages: 44-48 read more
 
Viewpoint: With spring comes hope
by Kurt C. Peterson, Publisher  Pages: 6 read more