September 2012
Volume 54 Number 9
 
Cover
The Gossip around the Water Cooler
by Tina Donda, CWS-VI  Pages: 20-22
Let’s take a walk through time, back to when employees stood around the water cooler sipping icy cold fresh water during a quick break before we had to scramble back to our desks.   read more
 
Features
WQA Ready to Launch Sustainability Program and Green Product Certification Scheme for the Water Treatment Industry
by Thomas P. Palkon and Curtis A. Harnanan  Pages: 24-30
The Water Quality Association (WQA) partnered with PE INTERNATIONAL and Five Winds Strategic Consulting to develop a sustainability program for the water treatment industry.  read more
 
Simple Water Care for Hot Tubs
by Terry Arko  Pages: 32-34
Why do people buy hot tubs? Is it because they want to pretend to be chemical engineers and chemists?   read more
 
How to Get Started in the Water Treatment Business, Part 5
by Gary Battenberg  Pages: 36-38
No doubt you are well into the marketing, sales and installation of water treatment equipment from your selected supplier(s).  read more
 
2012 TWQA Convention and Exhibition Highlights
by Daina Grace  Pages: 40-43
The 39th Annual Texas Water Quality Association Convention & Exhibition was held July 11-14 at the beautiful La Torretta Lake Resort and Spa in Montgomery, Texas.   read more
 
Closing on the Final Objection
by Gary Coon  Pages: 50-53
This methodology will enable you to close on the final objection. I define the final objection as the root cause of a customer’s concern.   read more
 
Web Exclusive
Columns
Creative Marketing: So You're Planning a New Water Treatment Website...What Are You Doing for Content?
by David H. Martin  Pages: 12-14 read more
 
Dealer Profile: Small but Ambitious: Absolute Water Takes on New Hampshire's Water
by Denise M. Roberts  Pages: 44-46 read more
 
Executive Insight: A Conversation with WQA's New Executive Director, Dave Haataja
by Denise M. Roberts  Pages: 48-49 read more
 
Water Matters: Testing Cyst Reduction Claims for Bottled Water Filters
by Rick Andrew  Pages: 54-56 read more
 
On Tap: Domestic Well Water Quality Survey
by Kelly A. Reynolds, MSPH, PhD  Pages: 58-61 read more
 
Viewpoint: Another change of seasons
by Kurt C. Peterson, Publisher  Pages: 6 read more