April 2004 Volume 46 Number 4
Cover
	Filtration: Granular Bed Water Filters by John L. Schlafer Water filtration has existed for thousands of years. Egyptian Sanskrit writings dating to 2,000 B.C. describe early water purification as boiling water in copper vessels, exposing water to sunlight, and filtering through charcoal...  read more   Consumer Water Filtration: Emerging Trends and Developments by Evan E. Koslow, Ph.D. While the North American consumer water filtration market has certainly grown during the past decade, the situation in Europe remains stagnant in many categories and opportunities in Asia are far more dynamic...  read more
Features
	Thinking Big: New WQA President Optimistic about Opportunities by Carlos David Mogollón, WC&P Executive Editor Greg Norgaard, 47, was born and raised in the small, rural Minnesota town of Lakeville and went to college at both Gustavus Adolphus College in St. Peter, Minn., and the University of Minnesota in Minneapolis/St. Paul...  read more   Purification of Water at Point-of-Use: History & Questions on Indicator Microorganisms in Israeli Standard, Part 1 of 2 by Anat Kartaginer Health threats posed by epidemics as well as taste and odor have been the principal motivating forces behind treating water since the dawn of history...  read more   Brackish Water Desalting by Peter S. Cartwright "Brackish” is a term applied to water containing a relatively high concentration of total dissolved solids (TDS), but with a concentration below that of seawater...  read more   Thriving on Competition: How One Dealership Beat the Odds and Restacked Them in its Favor by Don Line In 1959, Lou Petty started the business that has evolved into Aqua Systems after a salesman came to his door and sold him a water softener...  read more
Web Exclusive
	Healthy & Growing -- An Interview with 2004-05 WQA President Greg Norgaard by Carlos David Mogollón, WC&P Executive Editor read more
Columns
	Viewpoint: Getting the Lead Out read more   Hoosier Husband and Wife Team Go Out in Style -- Hawkins Water Tech. Inc. of Middlebury, Ind. read more   Bottom Line: From the Minors to the Big Leagues -- Turning Your Sales Teams into Superstars read more   PipeLines: PWQA Sends Out an SOS—Save Our Softeners read more   Leveraging a Brand with Myron L`s Robinson read more   Helping the Consumer Make an Informed Decision read more   Sodium Intake Levels and Softened Water—A Cause? read more   Website of the Month: Cutting Salt from Your Website Diet -- Where Desalination Rules on the Internet read more   Flash Back: Birth of the WQA read more