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Current IssueOctober 21, 2014
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June 2014: Volume 56, Number 6

Knowledge is Power
by Greg S. Reyneke, CWS-VI and Tanya Lubner, PhD
 Pages: 14 - 18

Click here to view additional information: June_2014_Dealer Dynamics.pdf

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For previous articles in this category, click on a link below.
Knowledge is Power  June 2014
Introduction to Commercial Water Treatment  April 2014
Taking It to the Next Level  February 2014
Introduction to Arsenic Removal  December 2013
You're Only Using It Once?  October 2013
Swimming Safely with Ozone  August 2013
Unity is Strength — Revitalizing a Stale Business through Collaboration  June 2013
Ion Exchange Softener Design - A Gentle Introduction  April 2013
Ion Exchange — So Much More than Many Ever Realized  February 2013
Owning Your Own Water Utility—Advice for the End-user  December 2012
Understanding AOP  October 2012
O3 - Good for You, Good for Me  August 2012
Cross Much?  June 2012
Aquaceuticals-Drink to your Health! Part 2  April 2012
ElectroSoft — Softening without Salt  February 2012
Chillin' with Old Man Winter...  December 2011
The Never-Ending Quest for Good Water  October 2011
Soft Water, A Continuing Evolution: What Are You Selling?  August 2011
Improving Residential Service Calls  June 2011
Common Pesticides Disrupt Crucial Human Hormones  April 2011
Who Are You?  February 2011
Tiny Organisms Can Cause Big Problems  December 2010
Ultrafiltration Basics for the Residential Dealer  October 2010
Is Your Water Softener Running Backwards?  August 2010
Something Old, Something New  June 2010
Regulations, Credentials and Certifications  March 2010
Customer Service, Satisfaction and Loyalty  February 2010
Internet Technology for Fun and Profit  January 2010
Total Water Quality Management--A Layered Approach  December 2009
Controlling Contamination in Water Treatment Equipment Part 4  November 2009
Controlling Contamination in Water Treatment Equipment--Part 3  October 2009
Controlling Contamination in Water Treatment Equipment--Part 2  September 2009
Controlling Contamination in Water Treatment Equipment, Part 1  August 2009
Membrane Magic in Residential Applications  July 2009
Chlorine -- A Cheap and Efficient Killer  June 2009
Commercial and Industrial Water Treatment  April 2009
Water Treatment-A Primer for Residential Plumbers  March 2009
Service Excellence  February 2009
Financial Intelligence  January 2009
Residential Non-Municipal Water Treatment  December 2008
Digital Delights  November 2008
Surviving Hard Times  October 2008
Missed Opportunity  September 2008
Business Concepts Often Read...But Rarely Comprehended  August 2008
Marketing Trends 2008--Beyond the Homeowner  June 2008
Long Term Care Insurance  April 2008
Managing a Profitable Service Department  March 2008
Manufacturing Can Become Newest Dream Job for Many  February 2008
Buying New Trucks for Your Business?  January 2008
Cashing Out--Your Hidden Business Assets  November 2007
Insurance: Term or Permanent?  September 2007
Motivating Employees  August 2007
The Sales Management Process  June 2007
Kids  May 2007
Private Label Strategy for Profit  March 2007
Disability Income  February 2007
Eight Qualities of a Professional Salesperson  December 2006
Five Absolutes for Sales Success  September 2006
A Better Metal!  July 2006
Learning to Speak a Woman`s Language  June 2006
Sales Success Through Listening  May 2006
Innovations in Marketing - GE: The Sucess Connection  February 2006
Work-Site Marketing  December 2005
How to Work with Legal Professionals and Maximize Your Performance  November 2005
A New Perspective on Marketing to Women  October 2005
Everything you always wanted to know about vehicle wraps  September 2005
Add Misting to Add Revenue  August 2005
Direct Mail  July 2005
Using Water Testing to Convert Prospects into Leads and Leads into Customers  June 2005
Sober Advice -- Be TIPSSI for Success  May 2005
Spring and the Great Outdoors…Out-of-Home and Direction Known  April 2005
Surefire Strategies for Exhibiting Success  March 2005
Creativity Defined  February 2005
Addendum and Then Some  January 2005
Effective Business Prospecting In a Cluttered Business Environment -- A Day at the EWQA with Adrian Miller  December 2004
Determining The Marketing Budget  October 2004
Getting Face-to-Face with Customers  September 2004
A Look at Three Dealer Marketing Programs  August 2004
Why the Knock at the Door is Opportunity  July 2004
Appliance Makers Make Major Moves in Home Water Improvement -- 2004 K/BIS Review  June 2004
Riding the Branding Merry-Go-Round at the WQA Trade Show in Baltimore  May 2004
Coming Soon -- Pay-per-Click Ads on Internet Search Engines for Dealers  April 2004
Radio and Outdoor Posters -- Can’t-Miss Advertising for the Dealer  March 2004
Making Wise Marketing Choices--Broadcast TV or Cable TV?  February 2004
Home Water Cooler Rentals Come Under Fire -- A Full Report from the World Wide Food Expo  January 2004
‘Shared Mail’ Still Brings in the Leads  December 2003
Do Not Fax--Dealers, Take Note, Make the Fax Ban Delay Work for You  November 2003
Watered-Down Hardware Show Reveals Few New Products  October 2003
How `Hang Time’ Can Hamstring Your Business  September 2003
How Pending Spam Legislation Threatens Email Marketing :(  August 2003
Motivating Salespeople in a Sluggish Economy  July 2003
WQA Exhibitors Beat Odds in Las Vegas  May 2003
Build Your Email Marketing Database, One Name at a Time  April 2003
Builders Thoughts Turn to Water in the Driest State in the Union  March 2003
Recognizing a Sheep in Salesperson’s Clothing  February 2003
Getting Ahead in Business—Life Will Improve When You Do!  February 2003
When Change Becomes Your Marketing Partner  January 2003
Target New Move-Ins for the New Year  December 2002
Getting a Head Start on Next Year -- Time to Hang Up a New Calendar and Start Planning  November 2002
Hardware Show Gets Hit with an Innovation Drought  October 2002
Taste Sampling Equals Sales Leads  September 2002
Email Marketing Technology Advances -- Keeping Your Account Safe from the Outside  August 2002
Neo-Cocooning at the Kitchen/Bath Industry Show  July 2002
Develop a Web Link Strategy for Your Website -- and Get More Electronic Leads  June 2002
WQA New Orleans Trade Show: All the Ingredients for Success Save One  May 2002
POU at the Houseware Show -- Few Entries and Survivors in the Marketplace  March 2002
Community Events and Getting Your Name Out  February 2002
Waving the Flag and Marketing  January 2002
Where We Go from Here; How the ‘Terror Era’ Changes Everything  November 2001
`Battle of the Brands’ at the National Hardware Show  October 2001
Websites Offer Low-Cost Alternative to Custom-Printed Items  September 2001
The Cost of Getting It There -- Rising Postal Rates Equal New Strategies  August 2001
The Right Tools For Selling to Women  July 2001
Multi-Point POU Goes Mainstream at Kitchen & Bath Show  June 2001
Arsenic & Some Old Issues -- Word from the WQA Convention Floor  May 2001
Water Quantity Upstages Water Quality in Atlanta  April 2001
Water Treatment Seeks a Place in `The Healthy Home`  March 2001
Email Newsletters -- Low-Cost Loyalty Builders  February 2001
Dealing with Customers Who Take Longer to Buy  January 2001
A Marketing Plan from Scratch: Better Late Than Never for 2001  December 2000
WQA Dealers Look to Thrive & Survive in Thin Air of the Rockies  November 2000
GE-Home Depot Alliance Alters POU/POE Landscape at Hardware Show  October 2000
Treating Employees Like Stars is All in the Presentation  September 2000
Building e-Mail 'Permission' Marketing Programs  August 2000
When Web Meets Phone-Telemarketing Faces e-Age Evolution  July 2000
'Filters as Features' Abound at National Kitchen/Bath Industry Show  June 2000
Dealer Roles Redefined at Long Beach 'Banquet'  May 2000
Innovator or Sustainer? Taking Advantage of Change  April 2000
More Industry Shakeout-Home Shows Present Sign of the Times  March 2000
Headlines that Sell  February 2000
Customer Privacy in the Virtual Age-Practical Concern of Impossibility?  January 2000