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Current IssueSeptember 05, 2015
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May 2002: Volume 44, Number 5

Creative Marketing: WQA New Orleans Trade Show: All the Ingredients for Success Save One
by David H. Martin

March's Water Quality Association Convention & Exhibition brought together, under one roof, all the ingredients for water treatment dealers to survive and thrive. The only thing missing were dealers. To let you know what you missed, here's a semi-comprehensive review of products presented at the event...

Click here to view additional information: 0502marketing.pdf

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Is a drought good news for dealers?
What Did You Learn Today?
Vieiwpoint: Summer is on the horizon!  June 2015
Vieiwpoint: When the standards change, be ready  May 2015
How to approach bigger applications
Vieiwpoint: Gearing up for a better year  March 2015
February 2015
New year, new chances for success
Closing another chapter
What if it doesn't pour
Gliding into fall
Water everywhere...but not a drop to drink