WC&P International
Home  |  Archive  |  Links  |  Media Kit  |  About WCP  |  Contact WCP  |  Glossary  |  Videos


Current IssueMarch 29, 2015
Registered users login here to see extended content.
May 2003: Volume 45, Number 5

Creative Marketing: WQA Exhibitors Beat Odds in Las Vegas
by David H. Martin

After last year’s disappointing attendance in New Orleans (down 19 percent from 2001), many water treatment exhibitors felt returning to the WQA trade show in 2003 was a real gamble. Then, as the Las Vegas event approached in March, odds seemed even worse as the nation prepared for war. Would the pre-war publicity scare away even pre-registered dealers? Well, no, actually. Dealers defied the odds and came out West in greater numbers than last year’s journey south—a 24 percent increase to be exact...

Click here to view additional information: 0503marketing.pdf

To view in PDF format, you will need the FREE Adobe Acrobat Reader.

For earlier columns in this category, click on the link below or hit the 'List All' button.
February 2015
New year, new chances for success
Closing another chapter
What if it doesn't pour
Gliding into fall
Water everywhere...but not a drop to drink
Lazy days of summer?
Is it really a better economy?
Better weather, better opportunities?
Waiting to exhale
Gearing up for another busy year
April 2014