WC&P International
 
Home  |  Archive  |  Links  |  Media Kit  |  About WCP  |  Contact WCP  |  Glossary  |  Videos

SUBSCRIBE  |  BUYER'S GUIDE  |  CALENDAR  |  PRODUCT TRADE SHOW  |  HISTORY PROJECT  |  CLASSIFIEDS

Current IssueJune 18, 2013
Registered users login here to see extended content.
 
May 2003: Volume 45, Number 5

WQA Exhibitors Beat Odds in Las Vegas
by David H. Martin

After last year’s disappointing attendance in New Orleans (down 19 percent from 2001), many water treatment exhibitors felt returning to the WQA trade show in 2003 was a real gamble. Then, as the Las Vegas event approached in March, odds seemed even worse as the nation prepared for war. Would the pre-war publicity scare away even pre-registered dealers? Well, no, actually. Dealers defied the odds and came out West in greater numbers than last year’s journey south—a 24 percent increase to be exact...

Click here to view additional information: 0503marketing.pdf

To view in PDF format, you will need the FREE Adobe Acrobat Reader.

 
For earlier columns in this category, click on the link below or hit the 'List All' button.
Focus on Commercial and Industrial
It was windy in Indy...
A changing industry dynamic
Get Ready for Indy!
February 2012
Two Timely Concepts Coverage...The New Water Cycle and The Final Barrier
Let's try it again
Dashing through the snow...
More Online Content Help for Water Treatment Dealers
Fall colors and water problems
Drought and other global issues
So You're Planning a New Water Treatment Website...What Are You Doing for Content?