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Current IssueAugust 29, 2015
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May 2003: Volume 45, Number 5

Creative Marketing: WQA Exhibitors Beat Odds in Las Vegas
by David H. Martin

After last year’s disappointing attendance in New Orleans (down 19 percent from 2001), many water treatment exhibitors felt returning to the WQA trade show in 2003 was a real gamble. Then, as the Las Vegas event approached in March, odds seemed even worse as the nation prepared for war. Would the pre-war publicity scare away even pre-registered dealers? Well, no, actually. Dealers defied the odds and came out West in greater numbers than last year’s journey south—a 24 percent increase to be exact...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Is a drought good news for dealers?
What Did You Learn Today?
Vieiwpoint: Summer is on the horizon!  June 2015
Vieiwpoint: When the standards change, be ready  May 2015
How to approach bigger applications
Vieiwpoint: Gearing up for a better year  March 2015
February 2015
New year, new chances for success
Closing another chapter
What if it doesn't pour
Gliding into fall
Water everywhere...but not a drop to drink