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Current IssueOctober 30, 2014
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April 2004: Volume 46, Number 4

Creative Marketing: Coming Soon -- Pay-per-Click Ads on Internet Search Engines for Dealers
by David H. Martin

While water treatment dealers traditionally devote 50 percent or more of their annual advertising budgets into the $13.6 billion yellow pages directory industry,1&2 Google—the world’s greatest search engine—is out to offer a better-targeted, web-based alternative on a pay-per-click basis...

Click here to view additional information: 0404 Creative Marketing.pdf

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Water everywhere...but not a drop to drink
Lazy days of summer?
Is it really a better economy?
Better weather, better opportunities?
Waiting to exhale
Gearing up for another busy year
April 2014
Is It Spring Yet?
And now a word from WQA CEO Dave Haataja
Another chance for a better year
Merry Christmas and goodbye 2013!
Another year nearly gone