April 2004: Volume 46, Number 4
Creative Marketing: Coming Soon -- Pay-per-Click Ads on Internet Search Engines for Dealers
by David H. Martin
While water treatment dealers traditionally devote 50 percent or more of their annual advertising budgets into the $13.6 billion yellow pages directory industry,1&2 Google—the world’s greatest search engine—is out to offer a better-targeted, web-based alternative on a pay-per-click basis...
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