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Current IssueOctober 31, 2014
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May 2004: Volume 46, Number 5

Creative Marketing: Riding the Branding Merry-Go-Round at the WQA Trade Show in Baltimore
by David H. Martin

Ongoing industry consolidation provided much of the buzz at the newly streamlined Water Quality Association (WQA) Convention and Exhibition, held near the banks of Baltimore’s spectacular Inner Harbor. On the exhibit floor, new brands took their places next to familiar ones while some other old brands were missing...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Water everywhere...but not a drop to drink
Lazy days of summer?
Is it really a better economy?
Better weather, better opportunities?
Waiting to exhale
Gearing up for another busy year
April 2014
Is It Spring Yet?
And now a word from WQA CEO Dave Haataja
Another chance for a better year
Merry Christmas and goodbye 2013!
Another year nearly gone