WC&P International
 
Home  |  Archive  |  Links  |  Media Kit  |  About WCP  |  Contact WCP  |  Glossary  |  Videos

SUBSCRIBE  |  BUYER'S GUIDE  |  CALENDAR  |  PRODUCT TRADE SHOW  |  HISTORY PROJECT  |  CLASSIFIEDS

Current IssueMay 23, 2013
Registered users login here to see extended content.
 
July 2004: Volume 46, Number 7

Why the Knock at the Door is Opportunity
by David H. Martin

If ever a lead generation technique wore out its welcome, it’s door knocking. Once a staple of virtually every water treatment dealership, “knocking on doors” fell out of favor gradually as more and more families became dual wage-earner units, leaving nobody home during the week...

Click here to view additional information: 0704 Creative Marketing.pdf

To view in PDF format, you will need the FREE Adobe Acrobat Reader.

 
For earlier columns in this category, click on the link below or hit the 'List All' button.
It was windy in Indy...
A changing industry dynamic
Get Ready for Indy!
February 2012
Two Timely Concepts Coverage...The New Water Cycle and The Final Barrier
Let's try it again
Dashing through the snow...
More Online Content Help for Water Treatment Dealers
Fall colors and water problems
Drought and other global issues
So You're Planning a New Water Treatment Website...What Are You Doing for Content?
Another change of seasons