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Current IssueOctober 21, 2014
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September 2004: Volume 46, Number 9

Getting Face-to-Face with Customers
by David H. Martin

Consumers are increasingly frustrated with media marketing. Many are tired of booting up their computers each morning only to find a slew of irrelevant emails. Exhausted by the constant stream of impersonal direct mail offers, they’re irritated by intrusive phone solicitations...

Click here to view additional information: 0904 Creative Marketing.pdf

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Do-it-yourself Video Testimonials Turn Customers into Spokespersons
Water everywhere...but not a drop to drink
Lazy days of summer?
Cultivating Company Culture
Is it really a better economy?
Better weather, better opportunities?
WQA Show Report: What Our Interviewees Said
Waiting to exhale
Gearing up for another busy year
April 2014
It's Show Time! Are You Ready?
Is It Spring Yet?