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Current IssueApril 26, 2015
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January 2005: Volume 47, Number 1

Creative Marketing: Addendum and Then Some
by Peter Hercky and Michael Pasqua

Knowing how your customer buys your products is just as important as knowing who and where they are. Every Purchase Decision-Making Process (PDMP) consists of seven distinctly separate steps. Whether you market water softening systems or Caribbean cruises, the PDMP takes the same path...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Vieiwpoint: Gearing up for a better year  March 2015
February 2015
New year, new chances for success
Closing another chapter
What if it doesn't pour
Gliding into fall
Water everywhere...but not a drop to drink
Lazy days of summer?
Is it really a better economy?
Better weather, better opportunities?
Waiting to exhale
Gearing up for another busy year