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Current IssueJuly 31, 2014
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January 2005: Volume 47, Number 1

Addendum and Then Some
by Peter Hercky and Michael Pasqua

Knowing how your customer buys your products is just as important as knowing who and where they are. Every Purchase Decision-Making Process (PDMP) consists of seven distinctly separate steps. Whether you market water softening systems or Caribbean cruises, the PDMP takes the same path...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Is it really a better economy?
Better weather, better opportunities?
WQA Show Report: What Our Interviewees Said
Waiting to exhale
Gearing up for another busy year
April 2014
It's Show Time! Are You Ready?
Is It Spring Yet?
And now a word from WQA CEO Dave Haataja
Try Something Different This Year
Another chance for a better year
Merry Christmas and goodbye 2013!