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Current IssueMay 24, 2013
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May 2005: Volume 47, Number 5

Sober Advice -- Be TIPSSI for Success
by George A. Rollins

Seeking an easy-to-remember mnemonic device when training our dealer network personnel, I put together the following based on my 20 years in the industry on both the retail and wholesale sides of the business. It’s a good guideline and covers the fundamental basics of good water treatment philosophy...

Click here to view additional information: 0505 creative marketing.pdf

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For earlier columns in this category, click on the link below or hit the 'List All' button.
It was windy in Indy...
A changing industry dynamic
Get Ready for Indy!
February 2012
Two Timely Concepts Coverage...The New Water Cycle and The Final Barrier
Let's try it again
Dashing through the snow...
More Online Content Help for Water Treatment Dealers
Fall colors and water problems
Drought and other global issues
So You're Planning a New Water Treatment Website...What Are You Doing for Content?
Another change of seasons