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Current IssueAugust 29, 2015
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May 2005: Volume 47, Number 5

Creative Marketing: Sober Advice -- Be TIPSSI for Success
by George A. Rollins

Seeking an easy-to-remember mnemonic device when training our dealer network personnel, I put together the following based on my 20 years in the industry on both the retail and wholesale sides of the business. It’s a good guideline and covers the fundamental basics of good water treatment philosophy...

Click here to view additional information: 0505 creative marketing.pdf

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Is a drought good news for dealers?
What Did You Learn Today?
Vieiwpoint: Summer is on the horizon!  June 2015
Vieiwpoint: When the standards change, be ready  May 2015
How to approach bigger applications
Vieiwpoint: Gearing up for a better year  March 2015
February 2015
New year, new chances for success
Closing another chapter
What if it doesn't pour
Gliding into fall
Water everywhere...but not a drop to drink