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Current IssueOctober 31, 2014
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May 2005: Volume 47, Number 5

Creative Marketing: Sober Advice -- Be TIPSSI for Success
by George A. Rollins

Seeking an easy-to-remember mnemonic device when training our dealer network personnel, I put together the following based on my 20 years in the industry on both the retail and wholesale sides of the business. It’s a good guideline and covers the fundamental basics of good water treatment philosophy...

Click here to view additional information: 0505 creative marketing.pdf

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Water everywhere...but not a drop to drink
Lazy days of summer?
Is it really a better economy?
Better weather, better opportunities?
Waiting to exhale
Gearing up for another busy year
April 2014
Is It Spring Yet?
And now a word from WQA CEO Dave Haataja
Another chance for a better year
Merry Christmas and goodbye 2013!
Another year nearly gone