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Current IssueDecember 18, 2014
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June 2005: Volume 47, Number 6

Creative Marketing: Using Water Testing to Convert Prospects into Leads and Leads into Customers
by  Marianne Metzger

It’s your marketing efforts that bring a prospect to your company, be it the Yellow Pages or newspaper advertising, trade shows or direct mail (or all four and more!). However, the prospect must be converted into a lead. You can accomplish that in three easy steps...

Click here to view additional information: 0605 Creative Marketing.pdf

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For earlier columns in this category, click on the link below or hit the 'List All' button.
What if it doesn't pour
Gliding into fall
Water everywhere...but not a drop to drink
Lazy days of summer?
Is it really a better economy?
Better weather, better opportunities?
Waiting to exhale
Gearing up for another busy year
April 2014
Is It Spring Yet?
And now a word from WQA CEO Dave Haataja
Another chance for a better year