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Current IssueApril 24, 2014
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June 2005: Volume 47, Number 6

Using Water Testing to Convert Prospects into Leads and Leads into Customers
by  Marianne Metzger

It’s your marketing efforts that bring a prospect to your company, be it the Yellow Pages or newspaper advertising, trade shows or direct mail (or all four and more!). However, the prospect must be converted into a lead. You can accomplish that in three easy steps...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
April 2014
It's Show Time! Are You Ready?
Is It Spring Yet?
And now a word from WQA CEO Dave Haataja
Try Something Different This Year
Another chance for a better year
Merry Christmas and goodbye 2013!
Make Surveys Part of Your Marketing Mix
Another year nearly gone
November 2013
Water everywhere?
Why Customers Delay Decisions