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Current IssueMay 21, 2013
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June 2005: Volume 47, Number 6

Using Water Testing to Convert Prospects into Leads and Leads into Customers
by  Marianne Metzger

It’s your marketing efforts that bring a prospect to your company, be it the Yellow Pages or newspaper advertising, trade shows or direct mail (or all four and more!). However, the prospect must be converted into a lead. You can accomplish that in three easy steps...

Click here to view additional information: 0605 Creative Marketing.pdf

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For earlier columns in this category, click on the link below or hit the 'List All' button.
It was windy in Indy...
A changing industry dynamic
Get Ready for Indy!
February 2012
Two Timely Concepts Coverage...The New Water Cycle and The Final Barrier
Let's try it again
Dashing through the snow...
More Online Content Help for Water Treatment Dealers
Fall colors and water problems
Drought and other global issues
So You're Planning a New Water Treatment Website...What Are You Doing for Content?
Another change of seasons