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Current IssueMarch 30, 2015
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July 2005: Volume 47, Number 7

Creative Marketing: Direct Mail
by Peter Hercky & Michael Pasqua

There are three key elements of a successful direct mail program: the right list, the right creative package and the right offer. These factors are interdependent and if any one of them is faulty, the campaigns effectiveness will be compromised...

Click here to view additional information: 0705 creative marketing.pdf

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For earlier columns in this category, click on the link below or hit the 'List All' button.
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