September 2005: Volume 47, Number 9
Creative Marketing: Everything you always wanted to know about vehicle wraps
by Karen R. Smith
Truck signage is as old as trucks themselves and the first motor truck was built in 1896 by the German automotive pioneer Gottlieb Daim-ler. (Daimlers truck had a four-horsepower engine and a belt drive with two forward speeds and one reverseit was the first pickup truck)...
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