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Current IssueApril 20, 2014
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November 2005: Volume 47, Number 11

How to Work with Legal Professionals and Maximize Your Performance
by Henry Nowicki and Barbara Sherman

This article provides the water industry professional interested in becoming an 'expert witness' with introductory information to build their usefulness to an attorney and provides a guide to the vocabulary and processes that are part of working with legal counsel.

Click here to view additional information: 1105 creative marketing.pdf

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For earlier columns in this category, click on the link below or hit the 'List All' button.
April 2014
It's Show Time! Are You Ready?
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And now a word from WQA CEO Dave Haataja
Try Something Different This Year
Another chance for a better year
Merry Christmas and goodbye 2013!
Make Surveys Part of Your Marketing Mix
Another year nearly gone
November 2013
Water everywhere?
Why Customers Delay Decisions