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Current IssueApril 18, 2014
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May 2002: Volume 44, Number 5

WQA New Orleans Trade Show: All the Ingredients for Success Save One
by David H. Martin

March's Water Quality Association Convention & Exhibition brought together, under one roof, all the ingredients for water treatment dealers to survive and thrive. The only thing missing were dealers. To let you know what you missed, here's a semi-comprehensive review of products presented at the event...

Click here to view additional information: 0502marketing.pdf

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For earlier columns in this category, click on the link below or hit the 'List All' button.
POU at the Houseware Show -- Few Entries and Survivors in the Marketplace
Community Events and Getting Your Name Out
Waving the Flag and Marketing
Where We Go from Here; How the ‘Terror Era’ Changes Everything
`Battle of the Brands’ at the National Hardware Show
Websites Offer Low-Cost Alternative to Custom-Printed Items
The Cost of Getting It There -- Rising Postal Rates Equal New Strategies
The Right Tools For Selling to Women
Multi-Point POU Goes Mainstream at Kitchen & Bath Show
Arsenic & Some Old Issues -- Word from the WQA Convention Floor
Water Quantity Upstages Water Quality in Atlanta
Water Treatment Seeks a Place in `The Healthy Home`