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Current IssueJuly 31, 2015
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May 2002: Volume 44, Number 5

Creative Marketing: WQA New Orleans Trade Show: All the Ingredients for Success Save One
by David H. Martin

March's Water Quality Association Convention & Exhibition brought together, under one roof, all the ingredients for water treatment dealers to survive and thrive. The only thing missing were dealers. To let you know what you missed, here's a semi-comprehensive review of products presented at the event...

Click here to view additional information: 0502marketing.pdf

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Responsible Water Stewardship
Stop Doing It Wrong...
Uninvited Guests—Bacteria and Other Organisms Can Exist in Groundwater
Knowledge is Power
Introduction to Commercial Water Treatment
Taking It to the Next Level
Introduction to Arsenic Removal
You're Only Using It Once?
Swimming Safely with Ozone
Unity is Strength — Revitalizing a Stale Business through Collaboration
Ion Exchange Softener Design - A Gentle Introduction
Ion Exchange — So Much More than Many Ever Realized