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Current IssueOctober 22, 2014
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May 2003: Volume 45, Number 5

WQA Exhibitors Beat Odds in Las Vegas
by David H. Martin

After last year’s disappointing attendance in New Orleans (down 19 percent from 2001), many water treatment exhibitors felt returning to the WQA trade show in 2003 was a real gamble. Then, as the Las Vegas event approached in March, odds seemed even worse as the nation prepared for war. Would the pre-war publicity scare away even pre-registered dealers? Well, no, actually. Dealers defied the odds and came out West in greater numbers than last year’s journey south—a 24 percent increase to be exact...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
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Recognizing a Sheep in Salesperson’s Clothing
Getting Ahead in Business—Life Will Improve When You Do!
When Change Becomes Your Marketing Partner
Target New Move-Ins for the New Year
Getting a Head Start on Next Year -- Time to Hang Up a New Calendar and Start Planning
Hardware Show Gets Hit with an Innovation Drought
Taste Sampling Equals Sales Leads
Email Marketing Technology Advances -- Keeping Your Account Safe from the Outside
Neo-Cocooning at the Kitchen/Bath Industry Show
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