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Current IssueApril 23, 2014
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April 2004: Volume 46, Number 4

Coming Soon -- Pay-per-Click Ads on Internet Search Engines for Dealers
by David H. Martin

While water treatment dealers traditionally devote 50 percent or more of their annual advertising budgets into the $13.6 billion yellow pages directory industry,1&2 Google—the world’s greatest search engine—is out to offer a better-targeted, web-based alternative on a pay-per-click basis...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Radio and Outdoor Posters -- Can’t-Miss Advertising for the Dealer
Making Wise Marketing Choices--Broadcast TV or Cable TV?
Home Water Cooler Rentals Come Under Fire -- A Full Report from the World Wide Food Expo
‘Shared Mail’ Still Brings in the Leads
Do Not Fax--Dealers, Take Note, Make the Fax Ban Delay Work for You
Watered-Down Hardware Show Reveals Few New Products
How `Hang Time’ Can Hamstring Your Business
How Pending Spam Legislation Threatens Email Marketing :(
Motivating Salespeople in a Sluggish Economy
WQA Exhibitors Beat Odds in Las Vegas
Build Your Email Marketing Database, One Name at a Time
Builders Thoughts Turn to Water in the Driest State in the Union