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April 2004: Volume 46, Number 4

Creative Marketing: Coming Soon -- Pay-per-Click Ads on Internet Search Engines for Dealers
by David H. Martin

While water treatment dealers traditionally devote 50 percent or more of their annual advertising budgets into the $13.6 billion yellow pages directory industry,1&2 Google—the world’s greatest search engine—is out to offer a better-targeted, web-based alternative on a pay-per-click basis...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Stop Doing It Wrong...
Uninvited Guests—Bacteria and Other Organisms Can Exist in Groundwater
Knowledge is Power
Introduction to Commercial Water Treatment
Taking It to the Next Level
Introduction to Arsenic Removal
You're Only Using It Once?
Swimming Safely with Ozone
Unity is Strength — Revitalizing a Stale Business through Collaboration
Ion Exchange Softener Design - A Gentle Introduction
Ion Exchange — So Much More than Many Ever Realized
Owning Your Own Water Utility—Advice for the End-user