May 2004: Volume 46, Number 5
Riding the Branding Merry-Go-Round at the WQA Trade Show in Baltimore
by David H. Martin
Ongoing industry consolidation provided much of the buzz at the newly streamlined Water Quality Association (WQA) Convention and Exhibition, held near the banks of Baltimore’s spectacular Inner Harbor. On the exhibit floor, new brands took their places next to familiar ones while some other old brands were missing...
Click here to view additional information: 0504 Creative Marketing.pdf
To view in PDF format, you will need the FREE Adobe Acrobat Reader.