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Current IssueSeptember 17, 2014
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July 2004: Volume 46, Number 7

Why the Knock at the Door is Opportunity
by David H. Martin

If ever a lead generation technique wore out its welcome, it’s door knocking. Once a staple of virtually every water treatment dealership, “knocking on doors” fell out of favor gradually as more and more families became dual wage-earner units, leaving nobody home during the week...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Appliance Makers Make Major Moves in Home Water Improvement -- 2004 K/BIS Review
Riding the Branding Merry-Go-Round at the WQA Trade Show in Baltimore
Coming Soon -- Pay-per-Click Ads on Internet Search Engines for Dealers
Radio and Outdoor Posters -- Can’t-Miss Advertising for the Dealer
Making Wise Marketing Choices--Broadcast TV or Cable TV?
Home Water Cooler Rentals Come Under Fire -- A Full Report from the World Wide Food Expo
‘Shared Mail’ Still Brings in the Leads
Do Not Fax--Dealers, Take Note, Make the Fax Ban Delay Work for You
Watered-Down Hardware Show Reveals Few New Products
How `Hang Time’ Can Hamstring Your Business
How Pending Spam Legislation Threatens Email Marketing :(
Motivating Salespeople in a Sluggish Economy