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Current IssueAugust 22, 2014
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August 2004: Volume 46, Number 8

A Look at Three Dealer Marketing Programs
by David H. Martin

Click here to view additional information: 0804 Creative Marketing.pdf

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Why the Knock at the Door is Opportunity
Appliance Makers Make Major Moves in Home Water Improvement -- 2004 K/BIS Review
Riding the Branding Merry-Go-Round at the WQA Trade Show in Baltimore
Coming Soon -- Pay-per-Click Ads on Internet Search Engines for Dealers
Radio and Outdoor Posters -- Can’t-Miss Advertising for the Dealer
Making Wise Marketing Choices--Broadcast TV or Cable TV?
Home Water Cooler Rentals Come Under Fire -- A Full Report from the World Wide Food Expo
‘Shared Mail’ Still Brings in the Leads
Do Not Fax--Dealers, Take Note, Make the Fax Ban Delay Work for You
Watered-Down Hardware Show Reveals Few New Products
How `Hang Time’ Can Hamstring Your Business
How Pending Spam Legislation Threatens Email Marketing :(