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Current IssueMarch 29, 2015
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January 2005: Volume 47, Number 1

Creative Marketing: Addendum and Then Some
by Peter Hercky and Michael Pasqua

Knowing how your customer buys your products is just as important as knowing who and where they are. Every Purchase Decision-Making Process (PDMP) consists of seven distinctly separate steps. Whether you market water softening systems or Caribbean cruises, the PDMP takes the same path...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Stop Doing It Wrong...
Uninvited Guests—Bacteria and Other Organisms Can Exist in Groundwater
Knowledge is Power
Introduction to Commercial Water Treatment
Taking It to the Next Level
Introduction to Arsenic Removal
You're Only Using It Once?
Swimming Safely with Ozone
Unity is Strength — Revitalizing a Stale Business through Collaboration
Ion Exchange Softener Design - A Gentle Introduction
Ion Exchange — So Much More than Many Ever Realized
Owning Your Own Water Utility—Advice for the End-user