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Current IssueSeptember 02, 2014
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January 2005: Volume 47, Number 1

Addendum and Then Some
by Peter Hercky and Michael Pasqua

Knowing how your customer buys your products is just as important as knowing who and where they are. Every Purchase Decision-Making Process (PDMP) consists of seven distinctly separate steps. Whether you market water softening systems or Caribbean cruises, the PDMP takes the same path...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Effective Business Prospecting In a Cluttered Business Environment -- A Day at the EWQA with Adrian Miller
Determining The Marketing Budget
Getting Face-to-Face with Customers
A Look at Three Dealer Marketing Programs
Why the Knock at the Door is Opportunity
Appliance Makers Make Major Moves in Home Water Improvement -- 2004 K/BIS Review
Riding the Branding Merry-Go-Round at the WQA Trade Show in Baltimore
Coming Soon -- Pay-per-Click Ads on Internet Search Engines for Dealers
Radio and Outdoor Posters -- Can’t-Miss Advertising for the Dealer
Making Wise Marketing Choices--Broadcast TV or Cable TV?
Home Water Cooler Rentals Come Under Fire -- A Full Report from the World Wide Food Expo
‘Shared Mail’ Still Brings in the Leads