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Current IssueOctober 22, 2014
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May 2005: Volume 47, Number 5

Sober Advice -- Be TIPSSI for Success
by George A. Rollins

Seeking an easy-to-remember mnemonic device when training our dealer network personnel, I put together the following based on my 20 years in the industry on both the retail and wholesale sides of the business. It’s a good guideline and covers the fundamental basics of good water treatment philosophy...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Spring and the Great Outdoors…Out-of-Home and Direction Known
Surefire Strategies for Exhibiting Success
Creativity Defined
Addendum and Then Some
Effective Business Prospecting In a Cluttered Business Environment -- A Day at the EWQA with Adrian Miller
Determining The Marketing Budget
Getting Face-to-Face with Customers
A Look at Three Dealer Marketing Programs
Why the Knock at the Door is Opportunity
Appliance Makers Make Major Moves in Home Water Improvement -- 2004 K/BIS Review
Riding the Branding Merry-Go-Round at the WQA Trade Show in Baltimore
Coming Soon -- Pay-per-Click Ads on Internet Search Engines for Dealers