WC&P International
 
Home  |  Archive  |  Links  |  Media Kit  |  About WCP  |  Contact WCP  |  Glossary  |  Videos

SUBSCRIBE  |  BUYER'S GUIDE  |  CALENDAR  |  PRODUCT TRADE SHOW  |  HISTORY PROJECT  |  CLASSIFIEDS

Current IssueOctober 23, 2014
Registered users login here to see extended content.
 
May 2005: Volume 47, Number 5

Sober Advice -- Be TIPSSI for Success
by George A. Rollins

Seeking an easy-to-remember mnemonic device when training our dealer network personnel, I put together the following based on my 20 years in the industry on both the retail and wholesale sides of the business. It’s a good guideline and covers the fundamental basics of good water treatment philosophy...

Click here to view additional information: 0505 creative marketing.pdf

To view in PDF format, you will need the FREE Adobe Acrobat Reader.

 
For earlier columns in this category, click on the link below or hit the 'List All' button.
Spring and the Great Outdoors…Out-of-Home and Direction Known
Surefire Strategies for Exhibiting Success
Creativity Defined
Addendum and Then Some
Effective Business Prospecting In a Cluttered Business Environment -- A Day at the EWQA with Adrian Miller
Determining The Marketing Budget
Getting Face-to-Face with Customers
A Look at Three Dealer Marketing Programs
Why the Knock at the Door is Opportunity
Appliance Makers Make Major Moves in Home Water Improvement -- 2004 K/BIS Review
Riding the Branding Merry-Go-Round at the WQA Trade Show in Baltimore
Coming Soon -- Pay-per-Click Ads on Internet Search Engines for Dealers