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Current IssueOctober 22, 2014
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June 2005: Volume 47, Number 6

Using Water Testing to Convert Prospects into Leads and Leads into Customers
by  Marianne Metzger

It’s your marketing efforts that bring a prospect to your company, be it the Yellow Pages or newspaper advertising, trade shows or direct mail (or all four and more!). However, the prospect must be converted into a lead. You can accomplish that in three easy steps...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Sober Advice -- Be TIPSSI for Success
Spring and the Great Outdoors…Out-of-Home and Direction Known
Surefire Strategies for Exhibiting Success
Creativity Defined
Addendum and Then Some
Effective Business Prospecting In a Cluttered Business Environment -- A Day at the EWQA with Adrian Miller
Determining The Marketing Budget
Getting Face-to-Face with Customers
A Look at Three Dealer Marketing Programs
Why the Knock at the Door is Opportunity
Appliance Makers Make Major Moves in Home Water Improvement -- 2004 K/BIS Review
Riding the Branding Merry-Go-Round at the WQA Trade Show in Baltimore