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June 2005: Volume 47, Number 6

Creative Marketing: Using Water Testing to Convert Prospects into Leads and Leads into Customers
by  Marianne Metzger

It’s your marketing efforts that bring a prospect to your company, be it the Yellow Pages or newspaper advertising, trade shows or direct mail (or all four and more!). However, the prospect must be converted into a lead. You can accomplish that in three easy steps...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Fools Rush In
Responsible Water Stewardship
Stop Doing It Wrong...
Uninvited Guests—Bacteria and Other Organisms Can Exist in Groundwater
Knowledge is Power
Introduction to Commercial Water Treatment
Taking It to the Next Level
Introduction to Arsenic Removal
You're Only Using It Once?
Swimming Safely with Ozone
Unity is Strength — Revitalizing a Stale Business through Collaboration
Ion Exchange Softener Design - A Gentle Introduction