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Current IssueOctober 24, 2014
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July 2005: Volume 47, Number 7

Direct Mail
by Peter Hercky & Michael Pasqua

There are three key elements of a successful direct mail program: the right list, the right creative package and the right offer. These factors are interdependent and if any one of them is faulty, the campaigns effectiveness will be compromised...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Using Water Testing to Convert Prospects into Leads and Leads into Customers
Sober Advice -- Be TIPSSI for Success
Spring and the Great Outdoors…Out-of-Home and Direction Known
Surefire Strategies for Exhibiting Success
Creativity Defined
Addendum and Then Some
Effective Business Prospecting In a Cluttered Business Environment -- A Day at the EWQA with Adrian Miller
Determining The Marketing Budget
Getting Face-to-Face with Customers
A Look at Three Dealer Marketing Programs
Why the Knock at the Door is Opportunity
Appliance Makers Make Major Moves in Home Water Improvement -- 2004 K/BIS Review