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Current IssueOctober 22, 2014
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November 2005: Volume 47, Number 11

How to Work with Legal Professionals and Maximize Your Performance
by Henry Nowicki and Barbara Sherman

This article provides the water industry professional interested in becoming an 'expert witness' with introductory information to build their usefulness to an attorney and provides a guide to the vocabulary and processes that are part of working with legal counsel.

Click here to view additional information: 1105 creative marketing.pdf

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For earlier columns in this category, click on the link below or hit the 'List All' button.
A New Perspective on Marketing to Women
Everything you always wanted to know about vehicle wraps
Add Misting to Add Revenue
Direct Mail
Using Water Testing to Convert Prospects into Leads and Leads into Customers
Sober Advice -- Be TIPSSI for Success
Spring and the Great Outdoors…Out-of-Home and Direction Known
Surefire Strategies for Exhibiting Success
Creativity Defined
Addendum and Then Some
Effective Business Prospecting In a Cluttered Business Environment -- A Day at the EWQA with Adrian Miller
Determining The Marketing Budget