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November 2005: Volume 47, Number 11

Creative Marketing: How to Work with Legal Professionals and Maximize Your Performance
by Henry Nowicki and Barbara Sherman

This article provides the water industry professional interested in becoming an 'expert witness' with introductory information to build their usefulness to an attorney and provides a guide to the vocabulary and processes that are part of working with legal counsel.

Click here to view additional information: 1105 creative marketing.pdf

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Responsible Water Stewardship
Stop Doing It Wrong...
Uninvited Guests—Bacteria and Other Organisms Can Exist in Groundwater
Knowledge is Power
Introduction to Commercial Water Treatment
Taking It to the Next Level
Introduction to Arsenic Removal
You're Only Using It Once?
Swimming Safely with Ozone
Unity is Strength — Revitalizing a Stale Business through Collaboration
Ion Exchange Softener Design - A Gentle Introduction
Ion Exchange — So Much More than Many Ever Realized