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March 2004: Volume 46, Number 3

Clicking the Mouse on Advertising Ideas -- Sites to Help Promote Dealers’ Businesses
by Ronald Y. Pérez, WC&P Managing Editor

Take any booth you pass at this month’s WQA Convention & Exhibition and you’ll discover one approach water treatment equipment manufacturers and multinational corporations use to promote their products and services. But what of those smaller operations that: a) cannot afford to buy booth space, b) are unable to attend due to time and travel constraints, or c) would rather concentrate on their own market demographics and have no interest in cultivating a “national presence”? After all, not many dealers have the annual budget to spend tens of thousands of dollars on TV advertising, multi-pronged PR campaigns or e-commerce websites...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Drilling the Importance of Groundwater Home -- Setting Our Sites High As We Go Underground
Step Up to the Table--A Cornucopia of Water Sites To Be Thankful For
Thirsting for World Domination-- Riding the Tide in Bottled Water
Around the World in Three Sites: Sharing the Gift of Water
Managing Technology Costs
Web Surfing to Combat the Dog Days of Summer
ROWPUs--A Part of the Battlefield that CNN Doesn’t Show
Springing into Fair Trade -- Take Your Business Local for Easier Prospects
A Catchall for Water Treatment—Stroking the Industry with a Broad Site
One for the Money, Two for the Trade Show—Looking for Dates on the World Wide Web
Aplomb with the Idea of Plumbing—Two Sites Pipe Up about the Industry
Protect Your Business—The Importance of a Daily Software Backup