September 2004: Volume 46, Number 9
Navigating the Waters—Major Players with Their Major Websites Don’t Have to Be a Major Pain
by Nate F. Searing, WC&P Managing Editor
With the launch of USFilter’s new website in July, we at WC&P felt it was a good time to take a closer look at how the industry’s major players are stepping out on the World Wide Web. With so much information to convey and often limitless space to do so, there is no guarantee of Internet success, even with a Fortune 500 budget. Some sites are a tidal wave of information, others just a trickle; still others have viewers chomping through interactive graphics in search of substance...
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