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September 2004: Volume 46, Number 9

Navigating the Waters—Major Players with Their Major Websites Don’t Have to Be a Major Pain
by Nate F. Searing, WC&P Managing Editor

With the launch of USFilter’s new website in July, we at WC&P felt it was a good time to take a closer look at how the industry’s major players are stepping out on the World Wide Web. With so much information to convey and often limitless space to do so, there is no guarantee of Internet success, even with a Fortune 500 budget. Some sites are a tidal wave of information, others just a trickle; still others have viewers chomping through interactive graphics in search of substance...

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For earlier columns in this category, click on the link below or hit the 'List All' button.
Emptying the Website Idea Folder -- A Smattering of Sites for Summer
Toeing the Company Line on the Net -- Keeping Up with the Water Joneses
Startups Still Wet Behind the Ears -- Industry Beginners Find Friends on the Web
Cutting Salt from Your Website Diet -- Where Desalination Rules on the Internet
Clicking the Mouse on Advertising Ideas -- Sites to Help Promote Dealers’ Businesses
Drilling the Importance of Groundwater Home -- Setting Our Sites High As We Go Underground
Step Up to the Table--A Cornucopia of Water Sites To Be Thankful For
Thirsting for World Domination-- Riding the Tide in Bottled Water
Around the World in Three Sites: Sharing the Gift of Water
Managing Technology Costs
Web Surfing to Combat the Dog Days of Summer
ROWPUs--A Part of the Battlefield that CNN Doesn’t Show