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Current IssueOctober 24, 2014
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Ask The Expert: Getting started in the Sunshine State
04/20/2001 
 
Question: Q: My company is considering purchasing a water conditioning company, and I am looking for industry info. I need to review any market projections, governmental issues, etc. The company does primarily homes and restaurants in South Florida.

Can you help me with sources of this info? I am not in the industry currently, so I don't know where to start. I am looking for industry trade organizations, etc. Thanks.

Garrett Gerst, Marketing Manager
DH Supply Company, Inc.
Suwanee, Ga.
 

Answer: A: We would recommend you contact a few organizations for the information you're seeking. First, the association for this particular industry is the Water Quality Association, which serves the point-of-use/point-of-entry water quality improvement market. In addition to other resources, WQA can link you to the POU/POE dealer association in Florida and give you a list of WQA members in Florida. It can be reached at (630) 505-0160 or www.wqa.org

The primary third party product testing and certification organization is NSF International: (800) 673-6275 or www.nsf.org . Its website includes listings of products certified to ANSI/NSF standards.

For additional marketing statistics and demographics, I might suggest you contact Frost & Sullivan (www.frost.com/), The McIlvaine Company (www.mcilvainecompany.com/) or the Freedonia Group (freedonia.imrmall.com/).

Other information sources that may prove helpful for your particular needs include: • www.restaurant.org/states/fl.html—provides a link through the National Restaurant Association to their chapter in Florida. • www1.realtor.com/ASPContent/nar/Statelocal.asp—provides links to state associations from the National Realtor Association. • www.miami-realtors.com/—is the Realtor Association of Greater Miami and the Beaches.

We hope that helps you. Welcome to the industry.

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