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Current IssueJULY 2014: ISSUE 56, NUMBER 7
WC&P Communications Down

07.23.2014: EIJ Company LLC, publisher of WC&P International, now located at 7522 North La Cholla Boulevard, Tucson, AZ 85741, is up and operational. Phone number remains unchanged: (520) 323-7144, fax: (520) 323-7412.

Cover Stories
Rethinking Reverse Osmosis
by Greg S. Reyneke, CWS-VI  Pages: 26 - 28
At WQA Aquatech 2014, two good friends of mine received well-deserved awards for their long-time and selfless service to the water treatment industry.  
 
Features
Winning the Water Resources Battle: Techniques Showing Promise in Mexico
by Steve Hides and Alberto Burgoa  Pages: 30 - 37
Mexico’s 120 million people are facing increasing shortages of good quality water at the same time as the country is emerging as one of the world’s most dynamic economies. 
 
A Proposal for Rainwater Harvesting Gains Momentum in New Mexico
by Lindsay Wood  Pages: 38 - 40
Consider, if you will, a humble ash tree growing on the side of a green suburban boulevard in any city of the American Midwest, perhaps St. Louis, MO.  
 
Columns
Creative Marketing: Cultivating Company Culture
by David H. Martin  Pages: 14 - 16
Improving your company culture should be a goal of every business owner. As an owner, you set the culture, that is, the way your company relates to your customers.  
 
Dealer Profile: Water Solutions of Connecticut: Solving Problems by Looking Inside the Pipes
by Denise M. Roberts  Pages: 42
Dale Abbott has been in the water industry for over 30 years. A plumber since the 60s, he has worked on and repaired a great many problems and continues to do so.  
 
Water Matters: A Closer Look at a New Sustainability Standard for Water Contact Products
by Mindy Costello, RS  Pages: 44 - 48
What constitutes a sustainable water contact product?  
 
On Tap: Health Risks Associated with Cross-connections in Drinking Water Supply
by Kelly A. Reynolds, MSPH, PhD  Pages: 50 - 52
In June 2000, experts convened at a workshop related to the assessment of drinking water distribution systems and conditions known to compromise water quality between the time of municipal treatment and the point of use.  
 
Viewpoint: Is it really a better economy?
by Kurt C. Peterson, Publisher  Pages: 6
Recent reports indicate that unemployment figures are down and the economy is recovering. But...